Balaya brings the power of Social Media to the corporate environment. Our web-enabled software tools increase employee productivity, cultivate customer loyalty and improve the bottom line by focusing on what we have identified as "the four Cs of Social Media:" community, content, customization and convenience. Our first product, tick-it, is a patent-pending interactive ticker that enhances team collaboration and responsiveness as well as cultivates customer engagement and revenue generation. Future products will provide increasingly powerful Social Media solutions.